Websites In Business

One of the many painful things about using Yahoo Search Marketing (when you are used to Adwords) is finding out how to exclude keywords or phrases from triggering your adverts. For example if you bid on ink but only sell red and blue ink you might wish to exclude green orange etc. Not a particularly good example but slightly better than widgets.

Unfortunately what is really simple in adwords (add a keyword/phrase with a minus (-) sign in front) takes 7 or 8 clicks on Yahoo SM. This video takes you though the clicks needed to find the right place.

PS. If you were bidding on Ink I would have a very long list of negative keywords or the traffic is going to be very poor quality

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 There are two types of sitemaps for two different types of visitor. Do you have just the one type on your site and are you missing out? If you use the Google Webmaster system which one is it referring to? All these questions and more explained in this 3 minute video.

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As you search for places to market your website you will come across lots of offers to advertise on particular websites. The marketing for the site tells you it has tons of hits, visitors etc but you don’t have to trust everything they say. With a little simple checking you can work out if a website has a reasonable amount of traffic and how it compares with similar websites.

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One of the keys to good search engine rankings and reducing costs for pay per click on google is to have a good title. But where do you find the page titles? This video takes you on a trip under the bonnet of your website to find where the web designers create titles, so you can make sure your titles are right.

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Affiliate Programs – What are they? Can they help your business? This video takes a look at some example affiliate programs and explores how you might make use of them, and where to start.

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Web Designers often offer a search engine submission service but is this worth it? What is it? Does it work? This video takes a look at what you will probably get for your money.

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Quick video on why or why not to send html based emails to clients. View the video for my opinion…

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One of the traps for website owners to fall into is not having the right basic design. There are two main designs to handle different screen widths and it is important that you understand the choice that is normally being made for you by your designer. It is a trap because designers often fall in love with a choice that might not be right for you but feels good for them to produce as it is technically challenging. This Four Minute Video is highlights the issue.

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Another 3 minute video (which lasts 5 minutes!) about website quality. The issue for a lot of business owners is they don’t understand about what happens under bonnet/hood of their website. If your website looks ok will it perform well. The quality of the programming, the way the site has been constructed all affects how well your site works on the search engines or what your site looks like when people use different versions of Internet Explorer or a different browser altogether. Simply put one way for a web designers to cut their costs is to not check on different browsers, not check the code quality and use quick and dirty construction methods. It is fine but it has consequences and as a business owner you should know what you are buying. Unfortunately a lot of web designers don’t even realise they are not doing their best work.

Resources: webceo and htmlhelp

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This 3 minute video introduces Autoresponders a very useful tool for automating customer contacts and collecting names and contact details of potential clients. I was trying a new way of recording the videos today which meant I couldn’t see the timer so I am sorry to say this video slipped to over 5 mins.

References: aweber

      
      




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