Negative/Excluded Keywords in Yahoo Search Marketing

One of the many painful things about using Yahoo Search Marketing (when you are used to Adwords) is finding out how to exclude keywords or phrases from triggering your adverts. For example if you bid on ink but only sell red and blue ink you might wish to exclude green orange etc. Not a particularly good example but slightly better than widgets.

Unfortunately what is really simple in adwords (add a keyword/phrase with a minus (-) sign in front) takes 7 or 8 clicks on Yahoo SM. This video takes you though the clicks needed to find the right place.

PS. If you were bidding on Ink I would have a very long list of negative keywords or the traffic is going to be very poor quality

[sniplet 3minvideosignup]

Should I advertise on a particular website

As you search for places to market your website you will come across lots of offers to advertise on particular websites. The marketing for the site tells you it has tons of hits, visitors etc but you don’t have to trust everything they say. With a little simple checking you can work out if a website has a reasonable amount of traffic and how it compares with similar websites.

[sniplet 3minvideosignup]

 

Page Titles – Where do I find them?

One of the keys to good search engine rankings and reducing costs for pay per click on google is to have a good title. But where do you find the page titles? This video takes you on a trip under the bonnet of your website to find where the web designers create titles, so you can make sure your titles are right.

[sniplet 3minvideosignup]

Creative design from Kent

Get in touch with us!