You might be missing a trick on your about us/contact us page! I will certainly be revising my about us page after reading Stoney deGeyter’s article "5 Easy Ways to Make Your About Us Page More About Your Customers". Stoney points out that people looking seriously at your business often go to the about us page to confirm you are trust worthy not here today gone tomorrow. It is important to get this right to boost your conversion. Stoney takes a great look at the parts that make up a top about us page. Well worth a look.