Search Engine Optimisation
It is magic?
Some online marketers will leave you feeling that they do magic. There is a great mystery over what they do. We prefer to consider it hard work and constant learning to know the best way to get search engines to deliver lots of free visitors to your website.
Search Engine Optimisation is the process of changing the way your website is written as well as the amount of, and way, other websites link to your website. This "magic" then gives you a better position on search engine results and gets you a bigger share of the visitors searching each day.
Our service takes a multiple step approach to improving your position on the three main search engines.
- Site Review - How easy is your site for the search engines to read and understand? How well is it constructed by your web designer? What can be done to improve it?
- Keyword Research - It would be great having a number 1 listing in Google for a keyword but how many times is it searched for and how relevant is it to a potential customer? Finding the right keywords and key phrases that people really search for is crucial to any plan for search engine optimisation and online marketing.
- Review Online Competition - While you may have a lot, or little competition offline, the situation online will always be different. Online you are competing for positioning for keywords and phrases. These phrases often overlap with other types of businesses. We review the competition, establish how strong they are, what they are doing and look for opportunities to jump on to.
- Link Building - One way to increase your position in the search engines is to create the correct links to your website from other websites. We take care of this for you by finding a range of websites for either us or yourselves to contact to gain links. This needs to be done in the correct way to have the desired effect and not be penalised by Google and the other search engines.
- DIY Strategy - As well as doing the job for you, we can also create a DIY plan for you to follow step-by-step to help yourself.
As Search Engine Optimisation is a small part of Online Marketing you may wish to view our online marketing page or Call Rob Wilson on 01732 522244 for an initial free search engine optimisation consultation.