Websites In Business

Are you legal?

admin — Thu, 08 May 2008 10:15:26 +0000

I hate those direct mailers that start off with in 2003 the {insert government name} passed a law banning {insert something easy for a company to do by accident} … Are you sure you are legal? Just give us your credit card details…

So please note I am note selling anything as I start of on the legal scare tactic.

There are a couple of court cases going at present where businesses have had a website created using copyright protected images. Even though the company didn't know their web designer had used them. It is worth checking you do not have any copyright issue on your site with your design.

Ideally the images should have come from a stock photo library like www.istockphoto.com and the correct licence fee has been paid. You also need to watch out that the licence is correct. For example if you add an image to a T-shirt and sell the T-shirt you might need a different licence.

To follow a discussion about one of the cases see…

Small Business Issues - Copyright on Images

There are also many cases where small business owners have bought websites in good faith with images included that are subsequently contested. Corbis’s legal representatives claim that … “Your lack of knowledge of the source of an image …

Related Entries

Negative/Excluded Keywords in Yahoo Search Marketing

admin — Wed, 12 Mar 2008 09:44:52 +0000

One of the many painful things about using Yahoo Search Marketing (when you are used to Adwords) is finding out how to excluded keywords or phrases from triggering your adverts. For example if you bid on ink but only sell red and blue ink you might wish to exclude green orange etc. Not a particularly good example but slightly better than widgets.

Unfortunately what is really simple in adwords (add a keyword/phrase with a minus (-) sign in front) takes 7 or 8 clicks on Yahoo SM. This video takes you though the clicks needed to find the right place.

p.s. If you were bidding on Ink I would have a very long list of negative keywords or the traffic is going to be very poor quality

[sniplet 3minvideosignup]

Related Entries

Adding Google Maps To Your Website

admin — Tue, 27 Nov 2007 12:32:52 +0000

If you take a look at our contact us page you will notice we have added a google map of our location right into the web page. Despite having a nice little guide book free with a sunday paper, a mini dummies guide, but this was no task for a dummy. While it did not take long, it was by no means straight forward.

Initially I added a little popup with our opening times on which was fun, now feeling brave I have added the to here and from here directions links, which is much more useful. I'll will create a little how to video but it will be beyond the average business person.

Google you still have some work to do on this to make it accessible to the non-techie designer, even techie wants had problems.

Related Entries

Sitemaps and Sitemaps - Can You Spot The Difference?

admin — Thu, 08 Nov 2007 22:57:26 +0000

There are two types of sitemaps for two different types of visitor. Do you have just the one type on your site and are you missing out? If you use the Google Webmaster system which one is it referring to? All these questions and more explained in this 3 minute video.

[sniplet 3minvideosignup]

Related Entries

admin — Thu, 18 Oct 2007 05:07:17 +0000

Quick video on why or why not to send html based emails to clients. View the video for my opinion…

[sniplet 3minvideosignup]