Websites In Business

I hate being a Sales Person

admin — Mon, 26 Sep 2011 09:06:29 +0000

There is a new item on our site www.businessinsites.co.uk about the mindset needed to sell your services. See I hate being a sales person.

Getting Free Advertising Online

admin — Tue, 20 Jan 2009 14:04:44 +0000

In hard times it is nice to get something for nothing – How about advertising your business online for free just by taking a few minutes of your day to complete your details on a range of business listing sites. Starting with Google’s Local Business listings the Free Advertising Article on BusinessInSites.co.uk will get you started with step by step instructions. Visit the article.

Help and Advice moved to New Site

admin — Wed, 13 Aug 2008 13:48:22 +0000

We have moved our free help and advice to our partner site BusinessInSites.co.uk. On the new site you will find a range of action plans and videos to help you market your business online.

Are you legal?

admin — Thu, 08 May 2008 10:15:26 +0000

I hate those direct mailers that start off with in 2003 the {insert government name} passed a law banning {insert something easy for a company to do by accident} … Are you sure you are legal? Just give us your credit card details…

So please note I am note selling anything as I start of on the legal scare tactic.

There are a couple of court cases going at present where businesses have had a website created using copyright protected images. Even though the company didn’t know their web designer had used them. It is worth checking you do not have any copyright issue on your site with your design.

Ideally the images should have come from a stock photo library like www.istockphoto.com and the correct licence fee has been paid. You also need to watch out that the licence is correct. For example if you add an image to a T-shirt and sell the T-shirt you might need a different licence.

To follow a discussion about one of the cases see…

Small Business Issues – Copyright on Images

There are also many cases where small business owners have bought websites in good faith with images included that are subsequently contested. Corbis’s legal representatives claim that … “Your lack of knowledge of the source of an image …

Negative/Excluded Keywords in Yahoo Search Marketing

admin — Wed, 12 Mar 2008 09:44:52 +0000

One of the many painful things about using Yahoo Search Marketing (when you are used to Adwords) is finding out how to exclude keywords or phrases from triggering your adverts. For example if you bid on ink but only sell red and blue ink you might wish to exclude green orange etc. Not a particularly good example but slightly better than widgets.

Unfortunately what is really simple in adwords (add a keyword/phrase with a minus (-) sign in front) takes 7 or 8 clicks on Yahoo SM. This video takes you though the clicks needed to find the right place.

PS. If you were bidding on Ink I would have a very long list of negative keywords or the traffic is going to be very poor quality

[sniplet 3minvideosignup]

Adding Google Maps To Your Website

admin — Tue, 27 Nov 2007 12:32:52 +0000

If you take a look at our contact us page you will notice we have added a google map of our location right into the web page. Despite having a nice little guide book free with a Sunday paper (a mini ‘Dummies’ guide) this was no task for a dummy. While it did not take long, it was by no means straight forward.

Initially I added a little popup with our opening times on which was fun, now feeling brave I have added the ‘to here’ and ‘from here’ directions links, which is much more useful. I will create a little ‘how to’ video but it may be beyond the average business person.

Google – you still have some work to do on this to make it accessible to the non-techie designer, even a techie had problems!

Sitemaps and Sitemaps – Can You Spot The Difference?

admin — Thu, 08 Nov 2007 22:57:26 +0000

There are two types of sitemaps for two different types of visitor. Do you have just the one type on your site and are you missing out? If you use the Google Webmaster system which one is it referring to? All these questions and more explained in this 3 minute video.

Keep up to date when new videos are added

Simply fill in your name and email below and we will email you each time a new 3 minute marketing your business online video is added. Please note we will not sell your email address to anyone or send out lots of spammy emails.

Your About Us Page – A Missed Opportunity?

admin — Thu, 08 Nov 2007 17:01:55 +0000

You might be missing a trick on your about us/contact us page! I will certainly be revising my about us page after reading Stoney deGeyter’s article "5 Easy Ways to Make Your About Us Page More About Your Customers". Stoney points out that people looking seriously at your business often go to the about us page to confirm you are trust worthy not here today gone tomorrow. It is important to get this right to boost your conversion. Stoney takes a great look at the parts that make up a top about us page. Well worth a look.

Should I advertise on a particular website

admin — Wed, 31 Oct 2007 15:44:50 +0000

As you search for places to market your website you will come across lots of offers to advertise on particular websites. The marketing for the site tells you it has tons of hits, visitors etc but you don’t have to trust everything they say. With a little simple checking you can work out if a website has a reasonable amount of traffic and how it compares with similar websites.

[sniplet 3minvideosignup]

Page Titles – Where do I find them?

admin — Wed, 24 Oct 2007 16:58:07 +0000

One of the keys to good search engine rankings and reducing costs for pay per click on google is to have a good title. But where do you find the page titles? This video takes you on a trip under the bonnet of your website to find where the web designers create titles, so you can make sure your titles are right.

[sniplet 3minvideosignup]


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